What the Click-Fraud?!

Click-Fraud: the practice of repeatedly clicking on an advertisement hosted on a website with the intention of generating revenue for the host site or draining revenue from the advertiser [...]

Programmatic – Fears and Solutions

Definition: Programmatic is the use of inventory and data collection to connect Publishers and ad exchanges using a bidding system. There are three main issues with Programmatic as we know it [...]

Denver Post Audience

Who exactly is browsing through denverpost.com? Although many of our advertisers feel that the best strategy would be to target a specific audience, it is also useful to understand how valuable [...]