YOU’RE IN A COMPETITIVE ENVIRONMENT, WE’LL HELP YOU STAY IN FRONT

Your world moves fast. Consumers are speaking with their dollars but what else are they saying? If you followed that dollar from the point of being earned and entering your consumer’s wallet, how would it get to you or one of your competitors?

Our proprietary panel allows you to zero in on the Denver market and it’s surrounding areas to give you unique insights into your direct commerce market. Data from nation wide panels or other markets don’t give a clear picture of our unique and dynamic marketplace. Our approaches and understanding of this marketplace provides a edge of clarity that then will provide your company an advantage to keep you out front in Denver and Colorado.

COSTS SAVINGS WITH PROPRIETARY PANEL

ZERO IN ON YOUR MARKET MORE THAN OTHER RESEARCH COMPANIES CAN PROVIDE

VAST ARRAY OF EXPERTISE PROVIDES
IN DEPTH INSIGHTS

Our team works together to come up with custom solutions to fit your needs and desired areas of discovery. With our diverse backgrounds in data science, psychology, business strategy and market research, we are able to create a full picture of what’s going on in the market. Data points don’t exist on their own, they are intricately woven with a web of other data points that tell a story of what’s going on. We’ll use a full arsenal of skills to pick apart and put together a complete view of your customers, company and industry.

You’re facing a lot of marketplace changes. With Insights Lab, you can face those changes with more confidence and more data to make solid decisions to keep you heading in the right direction ahead of your competition.

HAVE A VISION

BRAND STRATEGY

Who are the different segments that make up your customer base?
How do they differ?
How are they the same?

What message resonates best with your customers? What platforms reach what customers? How should the message change when talking to different segments? How aware are consumers of you as compared to your competitors?

SEGMENTATION & PERSONA

COMPETITIVE DIFFERENTIATION

MARKETING FUNNEL BENCHMARKING

MESSAGE & POSITION TESTING

IMPROVE THE EXPERIENCE

LOYALTY

What is the consumer experience through your customer’s eyes?
How do they move from becoming aware of you to purchasing from you? What are the key things that affect their decisions when picking between you and your competitors? What is your sweet spot and how can you improve?

How can you drive loyalty? Can’t deny the old adage, it’s more profitable to keep a customer than keep finding new ones.

NET PROMOTER SCORE

TEXT ANALYTICS/SENTIMENT ANALYSIS

KEY BUYING FACTORS

JOURNEY MAPPING

REACH YOUR AUDIENCE

MEDIA AND ADVERTISING

What media and factors influences your customers on their journey of purchasing from you?
What touch points create the most influence? Are your touch points effective? Have you tested to see the return of each type of media you’re involved with? How do you continue to build your audience?

PATH TO PURCHASE ATTRIBUTION

CREATIVE, MEDIA, WEB TESTING

AUDIENCE BUILDING

LIFT YOUR RESULTS

DATABASE MARKETING

What does your big data say?
How can you use all that data effectively?
What secrets are hiding in the data you have?

How does the data you already have prove who your most profitable customers are? Since your consumers bought A, how can you get them to buy B?

SEGMENTING / SCORING

PREDICTIVE ANALYTICS

SYSTEM INTEGRATION / API

CASE STUDY

CONTEXT

A local medical center realized that they had been approaching marketing in the same manner for much of the last 20 years. Assumptions had been made of the consumer’s mindset as they walk through the door and how they make purchases but none of these assumptions explained why their sales cycle was the way it was or how they should approach the marking with new advertising messages.

“I would highly recommend working with the Insights Lab. They were friendly, knowledgeable, professional and smart. I could not ask for anything more.”

~ Tyler, Marketing Director

THE OVERALL RESEARCH GOAL

Explore the medical center’s consumer journey to pin point where marketing efforts would be most effective in creating impact and help change misconceptions about their consumers.

OUTCOMES

A fresh look at media habits shook up out of date strategies for a new take on marketing focuses and revealed a new list of search terms to target with SEO

Shocking stats about awareness levels drove conversations about new strategies for the upcoming year and where to focus efforts in the funnel

Understanding information searches and decision making rerouted messaging towards a previously ignored group of decision makers

THE INSIGHTS LAB’S INNOVATIVE APPROACH

A hybrid approach of exploratory focus groups paired with a comprehensive survey and big data analytics allowed for not only the stats but the supporting “why” as well

Utilizing our proprietary panel of Denver area consumers, we were able to get a close up snap shot of the Denver specific market like no other research panel can provide

Our unique blend of business strategists, analysts and data scientists take insights and round them out to real actionable solutions. You just don’t get data dumped on you, you get a team approach to tackle the challenges ahead

Who we’ve worked with in the past